Ask Insivia - Marketing & Technology Answers

How much should my company be spending on marketing?

It really depends, but as for standard rules of thumb, academics and analyst have established some guidelines based upon companies that are considered successful in their marketing efforts…

Written by Chris Schmitt on February 7, 2010

Should Social Media Be Controled?

Companies that are open and actively communicating with online consumers enjoy ever increasing brand loyalty because those consumers feel a camaraderie with the company that works with them.

Written by Wiley on February 7, 2010

How do I improve my bounce rate?

Visitors land on your site, explore information, determine if they want to contact, fill out a contact form, call or buy. If they leave at any point during their browsing process, it could be a potential customer gone for good.

Written by Andy Halko on February 2, 2010

 

What is a mobile companion site?

Expand your offerings by enhancing part of your site and delivering that on a mobile device. In fact, this new offering can be totally different from your site but still be integrated and act as a companion.

Written by Andy Halko on February 1, 2010

Technology Essentials for Small Business

Software tools for small businesses.

Written by admin on January 14, 2010

What’s the difference between marketing and strategic marketing?

Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.

Written by Chris Schmitt on January 12, 2010

What is a quick way to improve my LinkedIn profile? (Part 1)

By default, when you create a link, the text for that link says ‘My Company’ and most people leave it like that. Well, instead of leaving it how it is, customize them.

Written by Andy Halko on November 17, 2009