It really depends, but as for standard rules of thumb, academics and analyst have established some guidelines based upon companies that are considered successful in their marketing efforts…
Companies that are open and actively communicating with online consumers enjoy ever increasing brand loyalty because those consumers feel a camaraderie with the company that works with them.
Written by Wiley on February 7, 2010
Visitors land on your site, explore information, determine if they want to contact, fill out a contact form, call or buy. If they leave at any point during their browsing process, it could be a potential customer gone for good.