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Is it important for my marketing materials to match my website?

Don’t simply reconfigure a printed design to fit on a webpage and vice versa. Coordinate them.

Written by Derryl Strong on November 6, 2009

How do I make my own iPhone icon for my website?

2 easy steps to giving your website a clear presence on your website viewers’ iPhones.

Written by Derryl Strong on October 19, 2009

How different is content for print from content for web?

Well, you can’t click or watch a video, and all around people interact differently between the two.

Written by Derryl Strong on October 14, 2009

 

What is the difference between a native mobile app vs. web app?

Applications built for specific phones like an iPhone versus an application which has a web interface optimized to work on mobile browsers.

Written by Derryl Strong on October 7, 2009

How can video impact my website?

Just let your visitors hit play to add life, tell a story and ultimately get them to convert into customers.

Written by Derryl Strong on July 24, 2009

Will my site work on a mobile device?

Your customers are on the go, so make sure your audience can get the info they want quick and easy with a mobile website.

Written by Derryl Strong on July 24, 2009

Can traditional media drive traffic to my site?

Absolutely.
Of course a simple click of a banner ad will get someone to your site most efficiently.  However, don’t shy away from using other forms of advertising to drive traffic to your site.  Print, radio and tv can be successful if developed correctly and chosen wisely.
For one client, on a tight budget, we ran an [...]

Written by Derryl Strong on April 10, 2009

What role does package design play in the sales success of my product?

The question comes down to whether you want to scream at your customer to make them want to buy your product or you want to create a pleasant introduction inviting them to try your product.  It’s the reality that you can really say more with less.
When you’re thinking about package design, remember that the [...]

Written by Derryl Strong on April 3, 2009

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