Ask Insivia - Marketing & Technology Answers

Posts Tagged ‘A/B Testing’

How do I improve my bounce rate?

Visitors land on your site, explore information, determine if they want to contact, fill out a contact form, call or buy. If they leave at any point during their browsing process, it could be a potential customer gone for good.

Written by Andy Halko on February 2, 2010

“Low Cost & Free Applications” Presentation

Great inexpensive or free online & downloadable softwares to help your business with communications, productivity, sales & collaboration.

Written by Andy Halko on October 27, 2009

Do people scroll below the fold on websites?

Yes! But there are techniques that encourage and discourage visitors to scroll down.

Written by Andy Halko on October 16, 2009

 

How can good content boost my search rankings?

Good content encourages people to share and build links which in turn boosts your search position.

Written by Laura Wright on October 15, 2009

Slides for Interaction2009 Presentation on Analytics

On May 19th, 2009 Andy Halko spoke on a panel about Analytics at the Interaction 2009 conference.  The presentation brought expertise on analytics from traditional media, web and e-mail.  The slides below were used by Andy for his presentation on Web Analytics and are here on AskInsivia.com as promised for the audience.
Web Analytics Interaction 2009
View [...]

Written by Andy Halko on May 20, 2009

Is traffic or a great site more important?

I often have the chicken or the egg discussion with clients about their web site when first meeting and especially when discussing where to invest their budgets.  Do we put our money into marketing and search optimization to drive traffic?  Or do we invest in creating a great site that converts more visitors into prospects [...]

Written by Andy Halko on April 10, 2009

Series: What can I quickly look at in Google Analytics to improve my site’s conversion?

Well, I am going to start another series in our blog, but this one about my favorite topic: Visitor Conversion and Google Analytics. Just for a refresher if you haven’t heard one of my talks (ranting/raving) about web site conversion, I will use this first article in the series to recap.
First, let’s imagine a web site [...]

Written by Andy Halko on March 6, 2009