It really depends, but as for standard rules of thumb, academics and analyst have established some guidelines based upon companies that are considered successful in their marketing efforts…
Written by Chris Schmitt on February 7, 2010
Don’t simply reconfigure a printed design to fit on a webpage and vice versa. Coordinate them.
Written by Derryl Strong on November 6, 2009
Design Thinking is the middle ground that lies between Analytical thinking and Intuitive thinking.
Written by AJ on October 30, 2009
Okay, so the other day I was sharing a link on my Facebook page, and the thumbnails were, as usual, ridiculous. I have nine to choose from: #1 is a hot tub, #8 is the logo, and #9 is, inexplicably, the navigation.
You can see below our link is shared with the banner for our homepage [...]
Written by Laura Wright on June 16, 2009
You hear it everywhere, and now you can hear it from me: content is king (and not just for search optimization).
Right now, we’re working on a project where our team and our client have had a lot of great conversations about the site map and the site content. The result is an intuitive structure that [...]
Written by Laura Wright on May 27, 2009
Absolutely.
Of course a simple click of a banner ad will get someone to your site most efficiently. However, don’t shy away from using other forms of advertising to drive traffic to your site. Print, radio and tv can be successful if developed correctly and chosen wisely.
For one client, on a tight budget, we ran an [...]
Written by Derryl Strong on April 10, 2009
Think of the last time you bought a car. Of course, you thought about the safety ratings, gas mileage, and features you need, but there was also a big emotional element to your decision. Naturally, all buying decisions have a good mix of emotional and intellectual thinking behind them. It’s important to make sure that [...]
Written by Laura Wright on March 19, 2009
A Business/Customer relationship is identical to the rest of the relationships in your life when it comes to communication. If my girlfriend and I didn’t listen to each other, she would have moved on to some other stud by now. If I don’t pay attention to my dog when he wants to go [...]
Written by Craig Cammarata on March 3, 2009
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