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Posts Tagged ‘Conversion Optimization’

Why shouldn’t my content all be above the fold?

Maybe you’re asking the wrong question to address your concern.

Written by Laura Wright on March 7, 2010

How much should my company be spending on marketing?

It really depends, but as for standard rules of thumb, academics and analyst have established some guidelines based upon companies that are considered successful in their marketing efforts…

Written by Chris Schmitt on February 7, 2010

How do I improve my bounce rate?

Visitors land on your site, explore information, determine if they want to contact, fill out a contact form, call or buy. If they leave at any point during their browsing process, it could be a potential customer gone for good.

Written by Andy Halko on February 2, 2010

 

How much business could you be losing to leftover links?

We are constantly creating links that have an unknown shelf life. With social media, sending links out on Twitter, our links could potentially be out there on the internet for years just waiting for someone to find them.

Written by Andy Halko on October 23, 2009

How can good content boost my search rankings?

Good content encourages people to share and build links which in turn boosts your search position.

Written by Laura Wright on October 15, 2009

How can I use Google Analytics to Increase Conversion?

Recently at the e-marketing conference at corporate college in Cleveland, Andy Halko spoke to a group about using Google Analytics and A/B testing for increased website conversion.  Check out the slides below from the presentation.
Google Analytics for Increased Website Conversion
View more presentations from insivia.

Written by Andy Halko on May 10, 2009

Is traffic or a great site more important?

I often have the chicken or the egg discussion with clients about their web site when first meeting and especially when discussing where to invest their budgets.  Do we put our money into marketing and search optimization to drive traffic?  Or do we invest in creating a great site that converts more visitors into prospects [...]

Written by Andy Halko on April 10, 2009

What encourages people to donate online?

Insivia works with a number of non-profit organizations in building their web presences. Of course, one of the key goals of these sites is to encourage giving to support these great causes. Question is, what are the best ways to encourage people to do just that?
Jakob Nielsen just wrote about some findings in just this [...]

Written by Laura Wright on April 10, 2009

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